You don’t have enough time to be unhappy and mediocre. It’s not just pointless, it’s painful.

Knowing what to do is very, very different than actually doing it.

People are selfish, lazy, uniformed and impatient. Start with that and you’ll be surprised by what you find.

People rarely buy what they need. They buy what they want.

Products that are remarkable get talked about.

You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.

Low price is a great way to sell a commodity. That’s not marketing though, that’s efficency.

Your best customers are worth far more than your average cutomers

Think small. Think of the smallest conceivable market, and describe a product that overwhelms it with it’s remarkability.

Find things that are “just not done” in your industry, and do them.

My own business always bores me to death; I prefer other people’s.

Good design can’t fix broken business models.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.